APPROACH
Enduring Reputation
We build on & utilize our 30+ years of knowledge and experience in horticulture.
Scalable Solutions
Our products and services are functionally rich, modular and easy to use.
Caring People
Our people provide excellent support to customers and partners for a long-term relationship
Always Listening
Our customers and partners are top of our priority when improving our products, and developing new ones
TEAM
Our team is a diverse group of people with a passion for the industry and a wealth of experience in the marriage of technology and growing crops to enable growers to optimize their production – just selling the latest “technology in a box” is not our way…we’ll advise you on the right solution for your needs.
LEE
General Manager
KELLEY
Senior Technical Specialist
ROBERT
Site Reliability and Support Engineer
PHILLIP
Senior Technical Specialist
BACKGROUND
Founded in 1994 by Jeff Broad, a senior lecturer at Manukau Institute of Technology in Auckland, New Zealand.
Acquired in 2022 by Bluelab founded in New Zealand. Trusted by growers for over 30 years, Bluelab provides products and technology for home-based growers to commercial cultivators.
Acquired in 2024 by Excel Seeds Group in Malaysia. A turn-key agricultural projects and solutions provider as well as being a greenhouse construction company, Excel Group offers complete agriculture consulting services to suit the needs and goals of each individual client.
Autogrow supports customers and partners in over 40 countries, where they grow a variety of crops in controlled environments. (Greenhouses, hoop-houses, vertical farms, container farms, rooftops, warehouses)
