OUR PURPOSE: To be the most trusted provider of automation and control solutions to grow any crop … managed from anywhere

 
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APPROACH

Enduring Reputation

We build on & utilize our 30+ years of knowledge and experience in horticulture.

Scalable Solutions

Our products and services are functionally rich, modular and easy to use.

Caring People

Our people provide excellent support to customers and partners for a long-term relationship

Always Listening

Our customers and partners are top of our priority when improving our products, and developing new ones

 

TEAM

Our team is a diverse group of people with a passion for the industry and a wealth of experience in the marriage of technology and growing crops to enable growers to optimize their production – just selling the latest “technology in a box” is not our way…we’ll advise you on the right solution for your needs.

 
KELLEY NICHOLSON
LEE DUNN

LEE
General Manager

KELLEY
Senior Technical Specialist

 
 
Robert, Autogrow Software Engineer

ROBERT
Site Reliability and Support Engineer

PHILLIP
Senior Technical Specialist

 

BACKGROUND

  • Founded in 1994 by Jeff Broad, a senior lecturer at Manukau Institute of Technology in Auckland, New Zealand.

  • Acquired in 2022 by Bluelab founded in New Zealand. Trusted by growers for over 30 years, Bluelab provides products and technology for home-based growers to commercial cultivators.

  • Acquired in 2024 by Excel Seeds Group in Malaysia. A turn-key agricultural projects and solutions provider as well as being a greenhouse construction company, Excel Group offers complete agriculture consulting services to suit the needs and goals of each individual client.

  • Autogrow supports customers and partners in over 40 countries, where they grow a variety of crops in controlled environments. (Greenhouses, hoop-houses, vertical farms, container farms, rooftops, warehouses)

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